With his extensive knowledge of DfMA, BIM and Engineering, Ionut is well-equipped to take on even the most complex building projects with confidence and efficiency.Adam joined Bryden Wood in 2006 having previously worked for architectural firms in Australia..
When this happens the magic of creativity and the art of the possible thrive.It’s a tough thing to do, we all wear our own symbolic robes and masks, those which we hope will keep us safe by hiding our true selves.
The more we can divest of these, the better we can work together.. My thinking took this metaphor a stage further.While we are stripping things down, let’s tear down the importance we place upon the physical.While there is undoubted value in the aesthetic and power in iconic objects and structures, in the end true value comes from the people within.
We can become obsessed by the physical, by the building.I have observed many times that we have a great tendency to grasp too early for the physicality of buildings - I need a factory, a hospital, a data centre etc - when they are just labels for the human and human-created activities within.
Design to Value.
book the introduction includes the words: -.Complicated supply chain.
Pharmaceutical manufacturing of a single product through its lifecycle spans multiple functions and sites within each organisation and spans multiple organisations through product acquisitions and contract manufacturing.Thus, the breadth of what needs to be changed to deploy a new platform technology is significant.. Resistance to challenging accepted practice.
Regulatory and patient safety risks are always high up the agenda for the pharmaceutical industry.The unfamiliar and the new are assessed as having higher risk than the known.. How manufacturing sits versus perceived value creation in the pharmaceutical companies.